Tag: advertising

Wowa!Whats Goin On?

Magazine advertising figures are way down. And to make things worst one of my secret addictions, American Idol is down 10% in their debut ratings. Rate-card reported ad revenue declined more precipitously as the year went on, dropping 13.8 percent in the fourth quarter and 7.8 percent for the year. Ad pages fell 17.1 percent […]